Unfortunately, it did not occur to him that the dry ice is a solid form of carbon dioxide that sublimates as it warms up. And, as is typical for Southern California, severe traffic meant spending a lot of time trapped in his vehicle. His car was packed with 40 pints of Halo Top stored in dry ice. In order to preserve Halo Top’s consistency while it was en route to its destination, large amounts of dry ice were needed. In fact, INC’s profile of Halo Top lists several other attempts at healthy ice cream that were each dismal failures.Īs a one-man operation, Woolverton was doing everything: creating the recipes, convincing stores to stock Halo Top, and even driving the shipments himself. Healthy ice cream doesn’t have a great track record and most are discontinued shortly after they are released. After all, he still had to convince the stores to buy what he was selling. However, he found that if left out for only a few minutes, the consistency was almost identical to regular ice cream.īut a perfect recipe didn’t equate instant market success. And even after the ingredients were finalized, he found his ice cream was still rock solid, not replicating an authentic ice cream experience. Woolverton continued to perfect his recipe for an entire year before he was satisfied. But the mark of a good entrepreneur is the inability to settle for mediocrity. Getting this process just right took a great deal of time. Though most are not worried about keeping calories low, so they are able to add other ingredients to play around with the consistency, which requires less air than what is needed for Halo Top. Every name brand ice cream uses this process to lesser degrees. So in order to keep calories low, Woolverton simply added more air through a process called “overrun.” But this process isn’t necessarily unique to Halo Top. And oddly enough, in the process of building the Halo Top brand, lack of air almost killed, not only his product, but Woolverton himself.Īfter moving to a commercial kitchen, Woolverton realized that simply multiplying his recipe by 50 wasn’t going to work. But like any good entrepreneur, he was consumed with perfecting the recipe, until he was so excited about it, he could hardly sleep.īut what is perhaps most notable about Halo Top is its secret ingredient: air. But he refused to give up.Īs with most successful products, it took several rounds of trial and error before the product resembled anything close to ice cream. He quickly discovered that his “healthy” ice cream tasted like garbage. Originally using greek yogurt and fruit as his main ingredients, Woolverton began experimenting with recipes. And like all great market products, Halo Top was born out of a demand for a product that didn’t yet exist. And this is precisely what its creator Justin Woolverton had in mind when he created his recipe.Ī fan of low carb diets and intermittent fasting, Woolverton wanted a cold treat that he could eat while still abiding by his diet. This also means consumers are coming back for seconds and thirds with more frequency than any other ice cream brand before it, which would explain why grocery stores are having a hard time keeping inventory in stock. In fact, its packaging encourages you to “stop when you hit the bottom.” But since the calories are so low, they needn’t feel guilty for eating an entire container in one sitting. Since Halo Top also tastes great, something no other diet ice cream has pulled off, consumers are actually eating a pint of this ice cream every day. Compare this to a brand like Ben and Jerry’s which has about 1,040 calories per pint and you can see why consumers get so excited about it. That is because each pint of the heavenly snack only contains 220-240 calories. But Halo Top’s healthy approach to ice cream is changing the way consumers eat the deliciously cold treat. But it is this innovative mindset and the ability to learn from mistakes that has helped Halo Top reach the top.įor many of us, ice cream is a treat reserved for “cheat” days, but certainly not something to be eaten on a daily basis. And what is perhaps most intriguing about Halo Top is its refusal to do things in the traditional way. In fact, its creators had to overcome some major obstacles and wait six years before they achieved market success. But unlike many successful brand name products, Halo Top comes from humble origins.
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